Social Media Marketing & Product Design
MILLU creates immersive, playful kits designed to build emotional resilience, social-emotional learning, and self-confidence in children through screen-free, hands-on activities. The work includes designing kit content, visual storytelling, marketing materials, and digital assets that support families, schools, and community programs. By blending meaningful messaging with engaging design, these projects help create safe spaces for growth, connection, and lifelong emotional wellbeing.
User Needs & Design Response
1. User Pain Points
Families and schools want to support emotional growth but need tools they can trust
Parents, educators, and program leaders care deeply about children’s emotional wellbeing, yet many felt overwhelmed by options that were either too digital, too academic, or too hard to implement consistently.
Difficulty finding screen-free SEL tools that children actually enjoy
Uncertainty about what works across home, classroom, and group settings
Limited time, training, or confidence to lead emotional conversations
A need for resources that feel safe, age-appropriate, and values-aligned
2. Key Insights
Purchase decisions are driven by trust, ease, and visible impact
Families and educational leaders weren’t just buying a product — they were investing in an experience they could confidently bring into children’s lives.
What influenced buying decisions most:
Clear outcomes without complicated instructions
Playful design that immediately engages children
Language that reassures adults while empowering kids
Alignment with social-emotional learning goals and real-world use
3. Design Strategy
Create emotionally intelligent products that are easy to adopt and hard to outgrow
MILLU’s design approach focuses on lowering barriers to use while increasing emotional impact, making the kits a natural fit for homes, classrooms, and community programs.
Key decisions include:
Thoughtfully designed, hands-on kits that invite play and curiosity
Clear facilitation cues so adults feel confident guiding conversations
Story-driven content that helps children explore emotions safely
Visually warm, engaging design that builds trust at first glance
Supporting marketing and digital assets that clearly communicate value and outcomes
Every design choice was made to help families and educators say, “Yes, this fits.”
4. Design Outcome
A trusted, repeatable solution families and educators choose again and again
MILLU kits provide a clear return on investment by transforming everyday moments into meaningful emotional learning experiences.
Families feel equipped to support emotional growth at home
Educators gain a ready-to-use SEL resource without added workload
Children build confidence, emotional literacy, and resilience through play
Programs create safe, connected spaces that support long-term wellbeing
The result is a product that aligns with values, supports outcomes, and feels good to bring into children’s lives.
